You don't have to be a marketing expert to understand that high-quality customer service is critical to your business. Your existing customers become your best ambassadors, helping you grow your business. But that only happens if you do it perfectly and give the customer a valuable and unforgettable experience. And that every time!
But how do you give that valuable and unforgettable experience?
You only get this experience if the company meets the needs of existing and potential customers: before, during and after they make a purchase.
But how do I do that with my company?
Start with a live chat service on your website to build a good relationship with your (potential) customers online.
Live chat functionality is not new anymore, but it is not widely used yet.
This, while it, can have great benefits for your company. Adding live chat functionality to your website allows customers to chat with your business in real time. You can help them directly with questions or give advice, and in this way build trust with customers who visit your website.
Odoo, the fastest growing business software company in the world, has easily integrated the live chat functionality into your website and webshop as standard.
Here are 6 reasons why live chat also benefits your company!
1. Real-time convenience for your customers
The main reason to add live chat is that it is very easy for your customers. You offer the customer a direct way of communication, without them having to call or email.
You immediately build a personal and strong relationship with your customer. The visitor to your website/shop simply does not always want to call. Mailing is possible, but is too slow and is not direct communication.
Direct communication gives you the opportunity to immediately advise and help a customer, but also to solve any problems immediately and adequately.
2. Cost-efficient
Because the customer can immediately ask for advice about, for example, the products in the webshop, there is a greater chance that the customer will order the right thing in 1 go. And because the customer is well served, there is also a chance that the customer will order more, and your order size will increase. And because of the direct good service, the number of returns will decrease.
3. Beat the competition
The number of providers in every industry and certainly in web shops is overwhelming.
One of the ways to beat the competition is to differentiate yourself by providing excellent service.
With live chat integrated on your website, you put the customer first and meet the needs of today's website visitor and buyer. You are there 'live' and can guide the customer with the right advice at every step in the sales process. Live chat can really help entice a customer by delivering so much value to their experience with your business and offerings.
4. Develop a better customer relationship
Customer loyalty is crucial to the long-term growth of your business. Returning customers spend more, refer friends and relatives in their network, and remain a paying customer for decades.
With the help of a live chat program, you can promote these long-term relationships because it shows that your company really puts the customer first and is constantly thinking about to improve products and services.
If your company doesn't put the customer first, you probably won't succeed. Today's digital landscape impacts customers more than ever, which is why it's important to involve them in the process with tools like live chat.
When customers feel their voice is being heard, and they chat with a person behind the business, they're more likely to build a stronger relationship with your business.
5. The chat transcript provides information on how to improve your customer service
Analyzing the data your business collects across its website and other digital channels is crucial to understanding what works and what doesn't for your business. Installing and using a live chat program can help your team identify trends in customer pain points. By analyzing customer questions, you can improve your product and services. For example, you can create a separate website page for frequently asked questions.
6. Increase your conversion and average order value
Because the experience with your business is made more enjoyable by using the live chat, this often results in more conversions and a higher average order value from customers who visit your website. The speed and effectiveness of this form of customer service is what it takes to succeed! Customers seek contact, but find the old existing methods too cumbersome and drop out.
Help the customer directly, online and in real time. You will see your conversion increase.
Do you already use live chat on your website? Please let us know!
6 reasons why you should add live chat to your website