How can I automatically generate leads with my website?

What am I going to teach you today?

No base, no business

Today, I'm going to teach you step by step the basic elements you need to know to generate leads with your website. Before you can start generating leads automatically, you must first clearly understand the basics. Because if you don't have a base, you don't have a strategy.

So step 1 is…..

Step 1. Ask yourself the following questions

• What is your vision or your message?

• Don't ask yourself "what" you do, but "why" you do it? And I'm not talking about making money. But what is your inner intention?

• What is your market/niche? And choose a niche in which you want to distinguish yourself.

• Who is your target audience? And what needs do they have? And remember: If you don't select, you won't be selected.

• ​What are your USPs? How can you distinguish yourself from the competition?

If you have answered the above points, it will also be easier to produce content. 

So quickly move on to step 2.

​Step 2. Producing content

Content is king.

And if you have a website or organization without content, then your company or website is an “empty shell”. Content is often valuable information with which you can build trust & desire. Content is typically expressed in texts, photos, and videos and cast in forms such as blogs, infographics, e-books, podcasts, etc. You can produce content for every phase in the purchasing process. Make sure you put relevant content in the right context at the right time.

The phases in the purchasing process consist of a See - Think - Do - Loyalty

Step 3. Publish content

There is one central place where you have to publish content. And that's... your website.

Your website is like a spider's web. Each page is indexed by Google and each page must have one purpose. All content in the form of presentations, videos, blogs, images etc. must be published on your website. From your website, you will promote the content to other channels such as social media. Google looks for relevant content in the right context.

And as said; "People are looking for answers and solutions in Google."

Note : Within Odoo it is very easy to publish blogs, videos, images, and E-books 

Step 4. Promote content

If you have published content, it is time to promote your content.

You can take the following steps:

1. Publish the links of your blogs, Info-graphics and landing pages of your E-books on your social media channels.

2. Advertise your content on Facebook or LinkedIn. It depends on your goals and target audience. You can reach your target group very specifically with both Facebook and LinkedIn.

3. Post your content in groups within your field on LinkedIn or Facebook.

4. Approach authorities within your field and ask if they would be interested in promoting your blog or video through their website or social media channels.

5. See if there are similar articles/content being shared on the internet and see which people have shared.

Step 5. Build email list

The Money is in the List

Many people think of SPAM when they think of email marketing. But it certainly isn't. Email marketing can still be very effective, perhaps the most effective. At Odoo Experts we work with giveaways and those are our E-books and Free Trial. Because we offer "value" with our E-books and Free Trial, visitors to our website are willing to leave their details (name and e-mail address is enough).

As soon as they have left their name and e-mail address, they get access to the content and the e-mail campaign starts. Again, the intention is to offer “value” instead of direct sales. You remember building “Trust & Desire” first. Because we use this strategy, customers contact us directly by filling in our reply form and calling or emailing us for a further introduction.

In this way, our website becomes an "internet marketing machine" capable of automatically generating leads. 

If you do not offer services, but products, then it is of course possible to make a sale directly online, after you have offered "value" and therefore answers and solutions to your visitor.

Step 6. Measuring = Knowing

No Figures, No Business

If you have started your internet marketing strategy, it is of course important that you start measuring. We often measure via Google Analytics and also create our goals in Google Analytics.

Examples of our Goals.

• Download e-book

• Request trial version

• Request POS demo version

• Fill in the contact form

Because we measure everything, we can also measure the bottlenecks for each step in our sales funnel. Because if you know what the bottlenecks are in your sales funnel, you can also solve them and thus optimize your sales funnel.

Step 7. Optimize

“It’s much easier to double your business by doubling your conversion rate, than by doubling your traffic? - Jeff Eisenberg

If you have set goals in Google Analytics and are on the road for 2 to 3 months, you have enough data to optimize.

View per goal in Google Analytics what your bottlenecks are in your online sales funnel.

• What sources do your visitors come from?

• What are your exit pages?

• Where can you eliminate distractions?

• Is your landing page well optimized?

• What are your top 10 pages? And do they contribute to your goals?

• ​Do A/B testing

Every step that you can optimize in your sales funnel has a direct impact on your goals and therefore on your business. Of course, “traffic” to your website is also important, but if your website converts, it makes no sense to attract more visitors. So you first focus on providing quality content and optimizing your online goals on your website, and then the conversion from visitor to lead will come naturally.

To Conclude

I hope I have given you insight into the basics of how you can generate leads with your website. I know... it's quite a bit, but believe me, the investment of time is well worth it. Good luck and if you have any questions, feel free to ask them and send me a personal message: support@odooexperts.nl. Of course, you can also leave a comment on this blog.

We are happy to answer any questions!!!