Generative AI is making waves across industries—but what does that mean for your business running on Odoo? For many companies, Odoo is already the central nervous system of their operations. But when combined with the power of GenAI, its potential expands significantly—especially in places where traditional automation falls short.
What Generative AI Unlocks for Odoo Users
Generative AI isn’t just about creating new content—it’s about making sense of the mess. From emails with vague product descriptions to PDF attachments and Excel spreadsheets, a large part of B2B communication is still unstructured and inconsistent. And that’s exactly where GenAI steps in: by understanding and transforming this kind of input into structured, usable data.
For Odoo users, this opens the door to automation in areas previously thought too complex to streamline—like processing sales orders that arrive by email. Rather than relying on human colleagues to interpret each request, GenAI can extract key information, match it with product catalogs, and prepare it for processing—all within seconds.
Case Study: Technotrading’s Move into AI-Powered Order Processing
Technotrading is a Dutch supplier of tools and maintenance equipment for the maritime and industrial sectors. With 40,000+ orders per year— many of them submitted by procurement agents through email—they had a familiar B2B problem: high volume, low structure, and constant pressure on the team to keep up.
Before AI came into the picture, Odoo Experts had already implemented a solid Odoo foundation for Technotrading—laying the groundwork for efficient workflows, streamlined sales processes, and accurate product data. This strong setup made it possible to seamlessly layer in advanced automation using AI.
That’s where AgentsLab stepped in, introducing James, a Generative AI agent designed to read and process incoming orders regardless of format or terminology. Whether it’s a PDF, Excel sheet, Word file, or an email filled with industry-specific jargon, James can handle it.
How It Works: James + Odoo Integration
James is accessible in the AgentsLab platform and connects to both Outlook and Odoo. The AI agent recognizes new order emails as they come in,analyzes them, and produces a draft order to be validated by a sales employee.
James doesn’t just process data—he understands it. The strength of this setup lies in two areas:
- Data structuring: James turns free-form order data into structured Odoo-ready orders.
- Advanced matching: Instead of relying solely on SKUs, James matches products based on industry-specific reference codes and descriptive text. He actively interprets what the customer is asking for and selects the most likely match from a catalog of over 10,000 items.
Edge cases are flagged for quick human validation, and everything else flows straight into Odoo—fast, accurate, and consistent.
The impact
The results became clear early on. By automating the most time-consuming parts of order intake, Technotrading saw up to a 60% reduction in time spent on processing orders. Every incoming request—regardless of the order format or its complexity—was now being handled efficiently.
This shift didn’t just improve speed and consistency; it also gave the sales team room to breathe. Instead of spending hours each day retyping or interpreting orders, they could focus on customer contact and strategic follow-up—bringing more value to both the business and its clients.
The Next Step: Quote Automation
Encouraged by the success in order processing, Technotrading is now moving into quote automation—another high-effort, high-impact area.
“After seeing how effective James has been in processing complex orders, we’ve started exploring AI to assist with quotes as well.
That’s where we expect to unlock even more value—quickly matching client requests to the right products and pricing, so we can respond faster and better.
faster and better.” Ready to Explore AI for Odoo?
If your sales still run on email and your team spends hours translating client requests into orders or quotes, you’re sitting on a massive opportunity. Generative AI, integrated with Odoo, is now more than capable of handling this work—accurately, consistently, and at scale.
Curious about what's possible for your team? Contact AgentsLab or Odoo Experts directly.
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